The current administration of President Claudia Sheinbaum is dealing with several open fronts just over 40 days into operation. The issues of violence in the country and the external matters looming ahead, such as the arrival of the next President of the United States, Donald Trump, make it necessary to resume strategies that have proven effective in the past. One of them is the promotion of the Mexico brand, with emblematic campaigns like "Made in Mexico," which have strengthened various national industries over the years.
In a meeting held last weekend, the Secretary of Economy, Marcelo Ebrard, emphasized the importance of revitalizing the national brand "Made in Mexico." It is expected that the former mayor of León, Bárbara Botello, who has experience in the business sector, will lead this project. The label "Made in Mexico" is not only a marketing campaign but also facilitates the export of Mexican products in international trade agreements, opening markets in North America, Europe, and Asia.
In addition to the promotion of the national brand, a comprehensive strategy will be required to revive the success that ProMéxico had in the past to foster trade exchange with other countries. The campaign will seek to encourage the consumption of national products, especially in sectors like textiles, which face strong competition from Chinese products, not only due to quality issues but also because of unmet regulations that harm Mexican manufacturers.
On another front, the Second Chamber of the Supreme Court of Justice of the Nation will address a crucial case that could mark an important step in recovering part of the money withheld by union leader Napoleón Gómez Urrutia after the sale of Mexicana de Cananea. The Court will analyze amparos related to the litigation between members of the National Union of Mining Workers and their leader, who has refused to distribute the 55 million dollars generated by that transaction.
In a different area, the Afores are meeting at their annual gathering to discuss topics regarding their investments and their contribution to significant infrastructure projects for the country. Companies like Aquila Capital are also participating in the event, highlighting their focus on sustainability and clean energy. Similarly, Mexico City is in the process of bidding vouchers for bureaucrats, showing interest in ensuring the best price conditions for the government, despite pressures from some companies that do not meet established requirements. In this scenario, uncertainty persists about the outcome of this process.
